We’re firm believers in the idea that progress doesn’t need to come at the cost of tradition. In fact, the finest work often happens when the past and future come together. At Grant Macdonald London, that meeting point has always been part of our story.
For over fifty years, our workshop has championed the art of British silversmithing. We’re proud to carry forward traditional techniques like chasing, engraving, casting and hand-finishing. These skills are passed from master to apprentice, refined over generations - but we’ve always been reluctant to stand still, and at the heart of our workshop is a belief that embracing innovation is one of the best ways to honour the craft we love.
Today, our team uses both age-old tools and advanced technology. It’s not uncommon to see one of our master craftsmen shaping precious metal by hand, while another brings a design to life using 3D printing or CAD software. These modern tools help us visualise intricate ideas with incredible accuracy, and they open up exciting ways to work with clients around the world.
Technology, for us, doesn’t replace craftsmanship. It enhances it. A 3D-printed prototype allows us to fine-tune a design before we begin working with gold or silver. Complex elements that once took weeks to carve by hand can now be modelled with perfect symmetry, then given to a craftsperson for the final finishing touches. That human detail, the subtle imperfections and character, is what transforms something precise into something truly beautiful.
This approach is especially important for bespoke commissions. Whether we’re creating a diplomatic gift, a centrepiece for a private residence, or a one-of-a-kind trophy, our clients expect nothing short of excellence. Technology gives us the flexibility to explore possibilities and respond quickly to changes and adjustments in the brief we’ve been given.
There’s also a sustainability benefit. By modelling digitally, we reduce waste and avoid working with precious metals until a design is fully approved. That means fewer offcuts, more responsible sourcing, and a more efficient process from start to finish. It’s a modern way to honour materials that have always been valued.
What’s interesting is that the very tools some see as a threat to heritage craft are actually helping us preserve it. By combining digital processes with traditional training, we’re able to pass on skills to a new generation. These young makers arrive with fresh ideas and technical know-how, and they leave with a deep respect for the craft.
At Grant Macdonald London, we believe luxury is all about care, intention and storytelling. It’s found in the details you can’t fake. By bringing together the precision of modern technology with the soul of traditional silversmithing, we’re shaping a future that respects the past, responds to the present, and quietly redefines what craftsmanship can be.