Each January offers us a moment to take stock and ask ourselves an important question: how can we do better this year than the last? New Year’s resolutions are often framed as personal promises, but at Grant Macdonald London, we’ve opted for something a little broader. This year, like last year and the year before it - we’re making a commitment to understanding our impact on the world, and improving it year after year.
As a business rooted in heritage, sustainability isn’t just a trend - it’s an ongoing responsibility. Craftsmanship in precious metals is, by its nature, about creating objects that are designed to endure for generations. That same long-term thinking underpins our environmental approach. After all, a meaningful resolution is about acting with intention.
That’s why several years ago we made the conscious decision to review our commitment to sustainability. Rather than assuming we understood our environmental footprint, we chose to quantify it. We undertook a process that gave us a clear, structured framework for assessing how our London-based workshop operates: from energy use and waste, to transport and day-to-day practices.
That act of measurement has become something of an annual ritual. Each year brings an opportunity to review the data, understand where progress has been made, and identify where we could make further improvements. In a lot of ways, it mirrors the way we approach our craft. Every piece that leaves our London workshop is the result of careful assessment, refinement, and attention to detail. Sustainability deserves the same rigour.
Some changes are visible. Others are quieter, but no less important. Reducing waste in a silversmithing workshop is an ongoing process, requiring careful management of materials, and thoughtful production planning. Introducing an electric vehicle for local deliveries was another step in the right direction: a practical decision that reduces our emissions, without compromising the level of service our clients expect. Together, these actions form part of a broader commitment to responsible production.
Through our annual sustainability check-in, we’ve learned that what matters most is consistency. Our commitment to the environment represents continuous improvement, transparency and accountability. Our clients can be confident that sustainability is embedded into how we work - not bolted on as an afterthought.
As 2026 unfolds, we’re stubborn in our resolution to keep measuring our impact. We’ll keep refining how we operate, just as we refine the pieces that pass through our workshop. True craftsmanship is about respect - for materials, for skills, and for the future. Making space each year to understand our environmental footprint is simply another part of honouring that tradition.