At Grant Macdonald London, we’ve always believed that the future of luxury craftsmanship isn’t just about how a piece looks, but about the values it represents. For over fifty years our silversmiths have been creating extraordinary works in silver and gold, blending tradition with innovation. Today, designing the future also means asking ourselves an important question: how can our craft make a positive difference in the world around us?
Crafting with Responsibility
Precious metals have a unique quality - unlike so many materials, they can be recycled and reworked endlessly without losing their integrity. Luckily, they’re at the heart of what we do. In our workshop, traditional techniques sit side by side with the latest technology, allowing us to reduce waste and work more efficiently, while still honouring the time-honoured skills that define British silversmithing.
But sustainability, to us, goes beyond materials and processes. It’s about recognising that the beauty of our craft is connected to the beauty of the natural world. That’s why we’re proud to support Tusk, a charity doing vital conservation work across Africa.
Standing with Tusk
Tusk’s mission is simple: to protect Africa’s wildlife while also supporting the people who live alongside it. From anti-poaching patrols to community-led education programmes, their projects are helping to safeguard endangered species and build resilient futures for local communities.
For us, partnering with Tusk is a natural extension of what we stand for. Just as every silversmith in our workshop works with care and precision, Tusk is working with the same attention and dedication - only their canvas is the African landscape and the wildlife that inhabits it. Designing the future is about more than new ideas or innovative techniques. It’s about integrity. It’s about ensuring the work we create today still has meaning tomorrow. Supporting Tusk is part of that commitment.
Punu Rii
One piece that really brings this partnership to life is our Rothschild’s Giraffe. As one of the shining stars of our Tusk collection, it’s a finely crafted piece that captures the quiet elegance of one of Africa’s most endangered giraffe subspecies. With fewer than 2,000 left in the wild, the Rothschild’s Giraffe is a poignant reminder of what’s at stake.
Every curve and detail has been modelled by hand in our London workshop. The result is a piece that’s not only beautiful to own but meaningful too. By choosing it, you’re not just investing in a piece of British craftsmanship - you’re directly supporting Tusk’s efforts to protect this remarkable animal and its habitat.
At Grant Macdonald London, every commission tells a story. Increasingly, those stories are about sustainability, heritage, and the shared responsibility we all hold for protecting the world’s most precious resources. It’s a future we’re proud to be shaping - one piece at a time.