What on earth is a carbon fibre and sterling silver The One-77 bottle cooler, I hear you cry?
It's a wine bucket to you and me - a £17,750 one!
So what exactly justifies such a large price tag for something a lot of us have made redundant in favour of a fridge?
The lining is reminiscent of a car tyre (a nod to the Aston Martin brand), and it's made by hand at silversmiths Grant Macdonald as part of a silverwear collection, Silver by Aston Martin. It is just one of 77 made.
Bearing all of this in mind, £17,750 is still a hefty amount to spend on a decent car, let alone a wine bucket. Though we have a sneaking suspicion that this may be different in the world of Aston Martin.
After all this isn't the first bumper price household object that has received the Aston Martin treatment.
Last year the motoring manufacture launched a whole range of products to be sold in London's famous department store, Harrods.
Products included the £2,000 Aston Martin pram in partnership between the luxury Silver Cross, another British brand which first began designing carriages for babies in 1877.
Read more: http://www.dailymail.co.uk/femail/article-2548929/More-money-sense-A-17-750-Aston-Martin-bottle-cooler.html#ixzz3UvVTdifE
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